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a course prefix:
ACC
| ECO | FIN | GBU
| MGT | MIS | MKT
|COM
ACCOUNTING
ACC
201 Elementary Accounting
Fundamental concepts of financial accounting and uses of accounting
data by managers, owners, and creditors.
ACC
202 Elementary Accounting
Prerequisite: ACC 201
Continuation of ACC 201. For all students enrolled in a business
major and for others who plan to engage in a business or professional
activity.
ACC
301 Intermediate Accounting I
Prerequisite: A 2.5 GPA in ACC 201 and 202 or consent of
accounting advisor
Theory and techniques in the preparation and interpretation
of financial statements in accordance with generally accepted
accounting principles.
ACC
302 Intermediate Accounting II
Prerequisite: ACC 301 with a grade of C
Continuation of ACC 301.
ACC
303 Cost Accounting
Prerequisite: ACC 202 required; ACC 305 recommended
Cost accounting principles and techniques needed for financial
statements and management planning and control.
ACC
305 Managerial Accounting
Prerequisite: ACC 202
Interpretation, use, and analysis of accounting reports and
data for management planning, coordination, and control.
ACC
401 Advanced Accounting
Prerequisite: ACC 302
Business combinations and consolidated financial statements.
ACC
403 Federal Tax Accounting I
Prerequisite: ACC 202
Consideration of the basic features of the federal income
tax system with particular emphasis on the determination of
the taxable income of individuals.
ACC
405 Introduction to Auditing
Prerequisite: ACC 302
A survey course introducing the student to auditing standards,
services, ethics, legal responsibility, internal control structure,
report analysis, and SEC requirements.
ACC
406 Accounting Information Systems
Prerequisites: ACC 201, ACC 202, and MIS 326
An introduction to the development, analysis, and design of
accounting systems. Includes the basic elements of flowcharting,
transaction processing, and internal control.
ACC
407 Governmental Accounting
Prerequisite: ACC 202
Application of accounting principles to governmental units
and nonprofit institutions with emphasis on budgetary control,
the operation of funds, and financial reporting.

ECONOMICS
ECO
231 Economic Principles I
(Can be taken in freshman year with the consent of School
of Business advisor)
A study of macroeconomics topics, including national income
accounting, equilibrium analysis, fiscal and monetary policy.
ECO
232 Economic Principles II
(Can be taken in freshman year with the consent of School
of Business advisor)
A study of microeconomics, including supply and demand analysis,
demand theory, cost theory, and market structures.
ECO
332 Money and Financial Institutions
Prerequisites: ECO 231, 232
The history, theories, and functions of monetary systems and
their relation to the economic order. (Cross listed as FIN
342; therefore, students taking ECO 232 for credit cannot
receive credit for FIN 342.)
ECO
333 Comparative Economic Systems
Prerequisites: ECO 231, 232, or instructor's consent
An evaluation of global economic problems from the perspective
of geo-political and cultural phenomena. Open to all students,
regardless of field of study.

FINANCE
FIN
341 Business Finance
Prerequisites: ACC 201, 202, MAT 205 required; MIS 326
recommended
An introduction to financial management principles. Emphasis
on analysis of financial statements, time value of money concepts,
security valuation principles, risk and return relationships,
and the capital budgeting process.
FIN
440 Short-Term Financial Management
Prerequisite: FIN 341
An overview of short-term finance. Emphasis placed on
making decisions about cash, credit extension and collection,
payables, bank relations, short-term investing and borrowing
and the development of near-term financial plans.
FIN
441 Investments
Prerequisite: FIN 341
An introduction to investments. The study and application
of the investment environment (markets, instruments, institutions),
risk and return relationships, portfolio diversification,
market efficiency, mutual funds, security analysis, valuation,
and allocation.
GENERAL
BUSINESS
GBU
321 Business Communications
Prerequisites: ENG 101, 102
Principles and applications in letter and memo writing, career
research, and employment communications. Other topics include
international, interpersonal, and oral communications and
legal and ethical communication guidelines.
GBU
355 Global Dimensions of Business
A broad survey of the international aspects of business and
the challenges of globalization.
GBU
451 Business Law and Ethics
Prerequisite: Junior Standing
A study of domestic and international law. Topics include
property law, contracts, administrative law, constitutional
issues, and ethics.
GBU
454 Entrepreneurship
A historical perspective of economic activity with topics
including:. Requirements for a market system; characteristics
of the information society; the character of the entrepreneur;
the role of entrepreneurship in the economy; technology transfer;
establishing the entrepreneurial venture; sources of venture
capital; case studies; identifying business opportunities
and developing a business plan.

MANAGEMENT
MGT
371 Principles of Management & Organizational Behavior
Prerequisite: ECO 232
An introduction to management theory and practice through
the study of (1) the basic functions of management - planning,
organizing, leading, and controlling - and (2) individual
and group behavior. Focused on preparing the student to respond
effectively to a dynamic, global business environment.
MGT
471 Strategic Management
Prerequisites: ACC 202, ECO 232, FIN 341, MGT 371, MKT
381; must be taken in last 30 hours
The capstone course for the undergraduate business school
curriculum that integrates the fundamental aspects of business
(marketing, finance, accounting, economics, operations) into
a coherent view of management. Through the case analysis method,
students study the role of strategy in the management of large
and small firms and investigate the principles and practices
that lead to succesful organizations, both public and private.
MGT
473 Quantitative Business Modeling
Prerequisites: FIN 341, MAT 207, MIS 326
Quantitative Business Modeling is an applications course designed
to prepare the
student for data analysis and decision making in the modern
organization. The
course begins by preparing the student to conduct fundamental
data analysis,
proceeds to develop the analytical and modeling skills requi
red for decision
analysis (strategies and methods for optimization, queuing,
and simulation) and
concludes with the basic skills necessary for managing technical
projects. Along the
way, the student will apply the skills learned to situations
in management, finance,
marketing, operations, accounting, and human resources management.
The course
makes extensive use of spreadsheet analysis (Microsoft Excel)
and spreadsheet add-
ins .
MGT
474 Human Resources Management
Prerequisite: MGT 371
A study of personnel management concepts and techniques, including
recruitment and placement, training and development, and compensation,
to provide the student with a practical working knowledge
of the processes involved in managing the human resources
of an organization in a dynamic business environment.
MGT
475 Production and Operations Management
Prerequisites: MAT 205, MAT 207, MGT 371
A study of the role of operations management in manufacturing
and service firms. Special emphasis is placed on key topics
in the fields of cost accounting, general management, industrial
engineering, and quantitative methods.

MANAGEMENT
INFORMATION SYSTEMS
MIS
326 Business Software Applications
Prerequisite: Basic keyboarding skills
A computer lab course emphasizing high-end advanced word processing,
spreadsheet, data base management, and presentation applications
as well as the integration of the applications with one another
and with the Internet.
MIS
426 Advance Software Applications
Prerequisite: MIS 326
An advanced computer lab course emphasizing data base management,
presentation software application, and computerized accounting
in decision making.
MIS
427 Management Information Systems
Prerequisites: CSC 114, MIS 326, MGT 371
An overview of the values and uses of the various types of
information systems and technologies found in today's businesses.
Also discussed are the skills managers need to propose and
participate in developing information system solutions to
business problems and opportunties.
MARKETING
MKT
381 Marketing
Prerequisite: ECO 231, 232 or instructor's consent
An introductory overview of the marketing process, including
segmentation and target market selection, marketing mix development,
and marketing strategy with emphasis on the interaction with
the business environment. Global impact, social responsibility
and ethics, technology, and other macromarketing issues are
included.
MKT
383 Personal Selling
Prerequisite: MKT 381 or instructor's consent
A detailed study of the sales function, the relationship between
selling and the marketing mix, and trends in personal selling
techniques.
MKT
384 Marketing Management
An overview of managerial decision making for the marketing
function. The course focuses on teaching the tools of marketing
management including environmental analysis, competitive and
customer analysis, market analysis, and marketing strategy
development. The course discusses the roles and responsibilities
of the marketing manager including forecasting, budgeting,
managing distribution, performance evaluation, and maintaining
control.
MKT
429 Marketing Research
Prerequisite: MAT 207
The utilization of statistical techniques such as regression,
ANOVA, correlation analysis, and other applications to business
research.
MKT
481 Consumer Behavior
Prerequisite: MKT 381 or instructor's consent
The strategic implications of the internal, external, and
decision-making factors which impact consumer purchasing patterns
with emphasis on managerial applications.
MKT
485 Integrated Marketing Communications
Prerequisite: MKT 381
An application course that teaches the student the role of
advertising in a company's marketing strategy through working
with local businesses.
MKT
486 Marketing Strategy
Prerequisites: MKT 381, FIN 341
Application of marketing concepts and skills within the business
environment. Case analysis is used to illustrate the effect
of marketing on the total business system.

COMMUNICATIONS
COM
403 Negotiation
Prerequisite: COM 102 for Communication Majors
This course teaches the communication principles involved
in conflict resolution. Students will have the opportunity
to develop those skills in multiple contexts including business
and non-business structures.
COM
443 Public Relations
Prerequisite: Junior or Senior Standing, COM 102 for Communication
Majors
This course addresses the task of building and maintaining
positive or neutral relationships with the public based upon
performance and communications.
COM
446 Media Sales
Prerequisite: COM 102 for Communication Majors and COM
330 or COM 442
This course is structured to provide the student with basic
approaches to media sales, promotions, and networks. An oral
presentation section will allow the student to polish sales
presentational skills. |