Mission Statement for the Marketing Major

The purpose of the marketing curriculum is to prepare the marketing major for an entry level position in a wide variety of profit, non-profit, and service organizations. The curriculum should provide the marketing major with the basic knowledge of the marketing concept and its relationship to segmentation strategy, Product Strategy, Promotional Strategy, Price Strategy and Place Strategy, and the way in which these elements combine to create customer satisfaction. Graduates should strongly believe that ethical and socially responsible business practice is necessary.