Why is branding so important?
A brand is not one thing. A brand exists in the mind of consumers. It is the result of countless individual experiences, a collective idea created through shared perceptions and personal associations — intended and not.
MC has a limited ability but integral responsibility to define the MC brand. To strategically tell the world: Here is who we are, why we exist, and why it matters. The elements in this strategy are born out of a desire to keep the essence of the brand intact and expand our communication about ourselves so that we give life to the vision for Mississippi College: “...to be known as a university recognized for academic excellence and commitment to the cause of Christ.”