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Marketing & Communication

University Brand

The Office of Marketing & Communication is responsible for monitoring and advancing the appropriate use of the MC brand identity through consistent messaging and application of visuals assets across all media.

Why is branding so important?

A brand is not one thing. A brand exists in the mind of consumers. It is the result of countless individual experiences, a collective idea created through shared perceptions and personal associations — intended and not. 

MC has a limited ability but integral responsibility to define the MC brand. To strategically tell the world: Here is who we are, why we exist, and why it matters. The elements in this strategy are born out of a desire to keep the essence of the brand intact and expand our communication about ourselves so that we give life to the vision for Mississippi College: “ be known as a university recognized for academic excellence and commitment to the cause of Christ.”