Clear, intentional messaging makes all the difference in how others see MC.
Mississippi College comprises multiple schools and departments across two campuses. Each of these schools and departments has an excellent reputation in its own right. However, the Mississippi College brand as a whole is greater than the sum of its parts.
Though it is tempting for a school or department at Mississippi College to create their own brand and/or logo for their web pages, this action can have unintended effects such as diluting the central brand and brand message and, at worst, creating confusion among the diverse audiences that Mississippi College serves. Strengthening our brand requires that all components of the Mississippi College brand are consistent across all university communications. No matter how we communicate, we all can contribute to strengthening and unifying the brand by following the logo, color, and typeface standards in this guide.
Use the tools below to help you tell the MC story effectively and download the resources you need for your projects. If you have any questions, the MC Marketing Team is here to help.
MC’s brand identity is more than just a logo. It’s everything we communicate about ourselves. Our brand is made up of our past success and our future goals. It’s our character. In short, it’s what makes us, us.
Every picture tells a story. So do logos, color and typography. Use these guidelines and assets to tell the right story and help others get the right picture of Mississippi College.
Our logo serves a basic, yet complex, purpose — to remind the public that this is MC talking. It is born out of nearly 200 years of rich history and designed to carry those same values brightly into the future.
Drawn from our long and rich history, MC’s deep blue and gold paint the picture of strength, security, and achievement that we want the world to know about.
Typography plays a major role in our brand identity — it’s a powerful tool that helps shape our personality.
Email is another point of contact with MC's brand, and should reflect our brand standards accordingly.
Digital Graphics & Templates
MC's brand extends into countless other areas of communication. Get the templates and tools you need to create fresh, consistent designs.
What is there to say about Mississippi College? A lot, actually…and using the right words matters. These guidelines will ensure that our message is focused and consistent with our values.
Voice and Tone
Our voice and tone is the unified reflection of our personality which assures everyone, from first time visitors to returning alum, that they are dealing with the same organization that they love.
Editorial Style Guide
This Editorial Style Guide is a quick reference tool that provides consistent and appropriate style for print and electronic materials.