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Marketing & Communication

Brand Toolkit

The university’s brand toolkit provides brand messaging and visual guidelines along with the assets and tools necessary for clearly communicating the Mississippi College story.

Clear, intentional messaging makes all the difference in how others see MC.

Mississippi College comprises multiple schools and departments across two campuses. Each of these schools and departments has an excellent reputation in its own right. However, the Mississippi College brand as a whole is greater than the sum of its parts.

Though it is tempting for a school or department at Mississippi College to create their own brand and/or logo for their web pages, this action can have unintended effects such as diluting the central brand and brand message and, at worst, creating confusion among the diverse audiences that Mississippi College serves. Strengthening our brand requires that all components of the Mississippi College brand are consistent across all university communications. No matter how we communicate, we all can contribute to strengthening and unifying the brand by following the logo, color, and typeface standards in this guide.

Use the tools below to help you tell the MC story effectively and download the resources you need for your projects. If you have any questions, the MC Marketing Team is here to help.

MC’s brand identity is more than just a logo. It’s everything we communicate about ourselves. Our brand is made up of our past success and our future goals. It’s our character. In short, it’s what makes us, us. 

What is there to say about Mississippi College? A lot, actually…and using the right words matters. These guidelines will ensure that our message is focused and consistent with our values.