A picture is worth a thousand words…so let the logo speak clearly.
The MC logo is the gateway to our brand and the most visible element of our communications. It identifies and speaks for us when we’re not present to convey who we are, acting as a silent ambassador for our brand. The consistency of the application of our logo is paramount to our identity.
Logo Configurations
The logo is configured in full vertical, full horizontal and logo mark only formats.
Logo Color Variation
Primary Color Usage
MC’s logo is available in 3 color options suitable for use in most situations: PMS 289 Blue, PMS 117 Gold, and White. The same color variation usage guidance applies to all configurations of the logo.
The PMS 289 logo should be used over light background colors, including images. When using the logo over dark colors or images, the white version is to be used.
Secondary Color Option
A two-color version of the logo is also available to use.
Logo Sizing
To ensure the logo is easily seen and read, the full stacked logo and the M mark should never be reproduced smaller than .75″ wide. The full horizontal logo should never be reproduced smaller than 2.4″ wide.
Please note: there may be exceptions to this rule — due to specialty and other unique circumstances. Approval must be obtained by the MC Office of Marketing & Communications prior to deviation from minimum size.
Logo Spacing
The MC logo should never be “lost in the crowd.” Maintaining a minimum amount of space around the logo allows the logo “breathing room” and ensures it will never be overshadowed or difficult to see and recognize immediately.
Use the space between the decenders of the M as a guide and maintain this "M Space" around the logo.
Maintaining a clear message means using MC's brand the right way.
Below is a sample of ways MC's brand should never be used. If you have any questions about logo usage, reach out to one of our marketing team brand experts.
Logo elements should never be reproduced in any other color or combination of colors than those identified in this manual.
Logo elements should never be slanted, made to fit a shape, or manipulated in any way.
Logo elements should never be condensed or expanded.
Special effects (filters, posterization, unusual screens, etc.) should never be applied to the logo components.
Logo elements should never cropped.
The logo typeface should never attempt to be recreated with another font.
The logo should not appear on distracting or busy backgrounds.
Logo elements should never be reproduced over a busy or competing photograph — one where the colors are too similar and interfere with readability.
The logo mark should never be used to create a repeated closed pattern.
The size relationship of the logo mark and the logo type should never be altered, and the locked-up logo elements should never be separated randomly.
Do not fill the logo with patterns.
Logo elements should never be outlined.
School and Department Lockups
The names of MC schools, departments, programs, and administrative offices must always appear in conjunction with the MC logo mark. Creating a strong institutional identity for the university requires a consistent approach to identifying the numerous schools, departments, and offices campus-wide. Uniquely constructed logos are not permitted for any academic, administrative or other unit.
Generally, the horizontal lockup is preferred, although there may be instances where the vertical lockup is more appropriate. Note that these examples are some of the very few cases where the MC logo "safe space" is smaller than required on all other applications. Please contact the office of Marketing & Communication for approved lockups.
