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Marketing & Communication

Voice and Tone

Our voice and tone is the unified reflection of our personality which assures everyone, from first time visitors to returning alum, that they are dealing with the same organization that they love.

Our Voice

Speak with passion and enthusiasm.

MC has been a force to be reckoned with for nearly two centuries! Our students, graduates, faculty, and staff are a force of 49,584 people spread across 53 countries, playing essential roles in their communities. We are a force that transforms classrooms, advances health care, leads businesses, unites teams, innovates, drives creativity, and champions the public good. We are enthusiastic about a future filled with people that share a common God-centered understanding of the world!

Speak with confidence and optimism.

As a top institution, we’ve earned the right to make compelling statements that showcase our talents. We may feel timid about sharing our accomplishments, but it’s possible to own the things that we do well without sounding boastful. Our confidence is grounded in our strong work ethic and real outcomes. We can make bold, impressive claims because we’ve done the work and have results to show. 

Speak with intelligence and balance.

We exude a love of learning and of academic passion while also being human. We are insightful dot-connectors; builders of intellectual capital; a sought-after partner that can be trusted. We believe our role is to embody what higher education should look like. We are approachably top-notch, balancing scholarship with a serious dedication to teaching and collaboration with students.