This concentration will prepare students for a career in the ever changing area of online media by focusing on using data to guide decision making.
Learn to gather, interpret, and use data to help organizations successfully communicate.
Organizations increasingly need qualified professionals to help them use data to effectively communicate with their audiences. The Media Analytics concentration prepares you to be a successful communicator using this unique skill set. In courses like Advertising in Communication, Audience Analysis, and Media Analytics, you learn to gather, interpret, and use data to guide organizations in making informed decisions. You'll gain experience by helping organizations on campus, including MC’s new student-run public relations group, reach their target audiences and achieve their organizational goals.
| Requirements | Class Name | Hours |
| University Core Courses | 42 | |
| Communication Core | 28 | |
| COM 102 | Communication Research & Writing | 3 |
| COM 103 | Fundamentals of Digital Communication | 3 |
| COM 201 | Communication Ethics | 3 |
| COM 202 | Interpersonal Communication | 3 |
| COM 304 | Public Speaking | 3 |
| COM 442 | Communication Law | 3 |
| COM 443 | Public Relations | 3 |
| COM 480 | Communication Internship | 3 |
| COM 499 | Senior Portfolio | 1 |
| JOU 333 |
Introduction to Journalism |
3 |
| Media Analytics Concentration Courses |
18 | |
| COM 334 | Digital Storyteling | 3 |
| COM 360 | Social Media Communication | 3 |
| COM 345 | Advertising in Communication | 3 |
| COM 401 | Team-Based Communication | 3 |
| COM 459 | Audience Analysis | 3 |
| COM 474 | Media Analytics | 3 |
| Minor | 18 | |
| Electives | 12 | |
| Foreign Languages (Bachelor of Arts only) |
12 | |
| Additional Electives (Bachelor of Science Only) |
12 | |
| Total | 130 |
