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Department of Communication

Media Analytics

This concentration will prepare students for a career in the ever changing area of online media by focusing on using data to guide decision making.

Earn a Bachelor’s Degree in Media Analytics

Learn to gather, interpret, and use data to help organizations successfully communicate.

Organizations increasingly need qualified professionals to help them use data to effectively communicate with their audiences. The Media Analytics concentration prepares you to be a successful communicator using this unique skill set. In courses like Advertising in Communication, Audience Analysis, and Media Analytics, you learn to gather, interpret, and use data to guide organizations in making informed decisions. You'll gain experience by helping organizations on campus, including MC’s new student-run public relations group, reach their target audiences and achieve their organizational goals.

Requirements Class Name Hours
University Core Courses   42 
Communication Core   28
COM 102 Communication Research & Writing 3
COM 103 Fundamentals of Digital Communication 3
COM 201  Communication Ethics 3
COM 202 Interpersonal Communication 3
COM 304  Public Speaking 3
COM 442 Communication Law 3
COM 443 Public Relations 3
COM 480 Communication Internship 3
COM 499 Senior Portfolio 1
JOU 333

Introduction to Journalism

Media Analytics
Concentration Courses
COM 334 Digital Storyteling 3
COM 360 Social Media Communication 3
COM 345 Advertising in Communication 3
COM 401 Team-Based Communication 3
COM 459 Audience Analysis 3
COM 474 Media Analytics 3
Minor   18
Electives   12
Foreign Languages
(Bachelor of Arts only)
Additional Electives
(Bachelor of Science Only)
Total    130