The Public Relations concentration helps students develop the necessary tools for relationship building and success in corporate and issue advocacy.
Develop essential skills for effective message creation, media campaign design, and organizational and issue advocacy.
Public Relations students build skills in relationship building, marketing, and corporate and issue advocacy. Potential careers include consultant, marketing manager, advertising professional, company spokesperson, and more. All Communication majors also take a foundational selection of courses in public speaking, communication law and research, public relations, mass media, graphic design, and journalism.
Public Relations is offered as a Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) degree. The B.A. degree requires an additional twelve hours of foreign languages.
| Requirements | Class Name | Hours |
| University Core Courses | 42 | |
| Communication Core | 30 | |
| COM 102 | Communication Research & Writing | 3 |
| COM 103 | Fundamentals of Digital Communication | 3 |
| COM 201 | Communication Ethics | 3 |
| COM 202 | Interpersonal Communication | 3 |
| COM 304 | Public Speaking | 3 |
| COM 442 | Communication Law | 3 |
| COM 443 | Public Relations | 3 |
| COM 480 | Communication Internship | 3 |
| COM 499 | Senior Portfolio | 3 |
| JOU 333 |
Media Writing |
3 |
| Public Relations Concentration Courses |
18 | |
| COM 190 | Public Relations Lab I | 1 |
| COM 290 | Public Relations Lab II | 1 |
| COM 390 | Public Relations Lab III | 1 |
| Choose 5 of the following 7 courses | ||
| COM 332 | Video Design & Production | 3 |
| COM 334 | Digital Storytelling | 3 |
| COM 360 | Social Media Communication | 3 |
| COM 457 | Strategic Crisis Communication | 3 |
| COM 458 | Strategic Ministry Communication | 3 |
| COM 474 | Media Analytics | 3 |
| JOU 454 | Public Relations Writing | 3 |
| Minor | 18 | |
| Electives | 12 | |
| Foreign Languages (Bachelor of Arts only) |
12 | |
| Additional Electives (Bachelor of Science Only) |
12 | |
| Total | 132 |
