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Marketing & Communication

Brand Reveal

On May 19, 2021, Carnegie Dartlet presented their reputation strategy to us on campus to answer the question, "Who is Mississippi College?"

Who is Mississippi College?

In 2021, Mississippi College partnered with Carnegie Dartlet to come to a precise understanding of MC’s identity (definition of self) and how best to convey it (storytelling). Carnegie Dartlet led consensus-driven research with stakeholders to define Mississippi College’s authentic personality and master positioning strategy. These workshops included MC's administration, students, faculty, staff, and alumni. Carnegie Dartlet’s proprietary research methods focus on defining the human personality of the institution and translating these insights into effective storytelling. This messaging deliverable is the culmination of rigorous, collaborative work to discover and define Mississippi College's true sense of self, and create a master narrative for decades to come.

Reputation Strategy Presentation, Dr. Ben Arendt, VP, Enrollment Strategy, Carnegie Dartlet

The Mississippi College Story

At MC, you’ll become part of a community that will challenge, nurture, encourage, and guide you as you become the person God created you to be.
 
MC stands upon a 195-year legacy of educational excellence grounded in the Christian faith. The university’s storied history has included the challenges of war, economic depression, cultural shifts, and a global pandemic. Through it all, that combination of unwavering faith and ever-growing knowledge has seen MC not just survive, but rise.
 
Today, our world needs a university like MC more than ever before. MC is committed to shaping our world, serving others, and leading others to Christ through the vision and gifts of our students, faculty, and alumni.
 
At the heart of the MC experience are relationships – caring, authentic relationships that challenge and encourage every person to reach his or her God-given potential. Together, we inspire one another to realize fulfilling lives of calling and purpose.
 
Even for first-time visitors, MC’s warm campus atmosphere feels like a welcome home. More than a university, MC is a family, a close-knit community that supports you as you go farther than you ever imagined you would go, and ensures that you never go alone.
 
Here, you’ll be engaged in the adventure of true learning and the invigorating journey of a life rooted in Christ.
 
This is Mississippi College. This is where you rise.